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Vitamin Subscriptions Australia

Vitamin Subscriptions Australia

Explore our personalised vitamin subscription page to discover if a vitamin subscription service is right for you! Whether you are looking to support your hair, skin, sleep or immunity, our experts have found and compared Australia’s best custom vitamin providers to give you insights into deciding on the best personalised vitamin provider!

By
Alex Hamlin

Written by

Alex Hamlin
Certified Nutritionist

Alex Joy Nutrition supports busy individuals with health goals, offering holistic nutrition guidance to reduce stress and foster balanced, healthy habits. Specialising in empowering high achievers, Alex emphasises a preventative and management-focused approach to health. As a clinical nutritionist, Alex provides individuals with tools and education for taking control of their health. She advocates for optimal nutrition as the cornerstone of wellness, employing a food-first approach complemented by holistic treatments. With evidence-based practices, Alex offers personalised guidance to help individuals reach their health goals, prioritising health at the forefront. In health content creation, Alex delivers concise, informative, and engaging material rooted in evidence-based practices, educating, inspiring and guiding others on their wellness journey.

Edited by
Lauren Parchi

Written by

Lauren Parchi
Clinical Nutritionist

Lauren is a qualified clinical nutritionist (BHSc) who has a strong passion for making nutrition easy and accessible for everyone. Lauren uses evidence-based research to inform her content and always aims to distil the latest information, so it is simple and clear for consumers. Lauren also has a passion for plant-based health after adopting a plant-based diet a number of years ago. She uses her experience and knowledge in this area to educate others through recipes and evidence-based content. Lauren has a comprehensive understanding of clinical nutrition and aims to create content that educates and inspires others to make a positive difference to their health.

Updated April 15, 2024
Fact checked Fully qualified and expert nutritionists have reviewed and checked this content to ensure it is as accurate as possible at the time of writing.

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What is a vitamin subscription service?

A vitamin subscription service in Australia is a type of service that allows you to receive regular deliveries of vitamins and supplements directly to your doorstep. These services are typically offered by companies that specialise in health and wellness products and offer a wide range of vitamins, minerals, and supplements tailored to meet your specific needs and health goals.

When you sign up for a vitamin subscription service, you’ll typically complete a health questionnaire or consultation with a qualified professional to determine which supplements are best for you. From there, you can choose a subscription plan that suits your needs, which may include monthly or bi-monthly deliveries of your chosen vitamins and supplements.

Some popular vitamin subscription services in Australia include Vitable, and JSHealth Vitamins. These services offer a convenient and cost-effective way to ensure that you’re getting the nutrients you need to support your overall health and wellbeing.

If you are new to taking personalised vitamins, and are curious about the difference between mutlivitamins, read our blog on Mutlivitamins vs Personalised Vitamin Subscriptions here.

vitamins-australia

How do personalised vitamins work?

vitable quiz example on phone

Personalised vitamins work by tailoring your nutrient intake to your individual needs based on various factors, such as your age, sex, lifestyle, diet, and health conditions. These vitamins are designed to address specific nutrient deficiencies and promote optimal health and wellbeing.

To create personalised vitamins, companies typically use algorithms or assessments to analyze your individual health data and determine which nutrients you may be lacking. They may also take into account factors such as your genetics, stress levels, sleep quality, and exercise habits to create a tailored supplement regimen.

Once your nutrient needs have been identified, personalised vitamin companies create a unique blend of vitamins, minerals, and other nutrients to address your specific needs. These vitamins are then delivered to your doorstep on a regular basis, typically on a monthly subscription basis.

Some personalised vitamin companies also offer additional features, such as health coaching, tracking tools, and access to qualified health professionals, to help you achieve your health goals and optimize your nutrient intake.

Overall, personalised vitamins offer a convenient and personalised way to ensure that you’re getting the right nutrients in the right amounts to support your individual health needs.

Best vitamin subscription service in Australia

The most popular vitamin subscription service in Australia is Vitable.

They have gained fast popularity with their early entry into the market and showing clear online presence with positive feedback and a strong social media presence. All of their products are created and shipped in Australia following rigorous Therapeutic Good Administration (TGA) and GMP standards. 

Customers complete an online health quiz, which tailors their vitamin pack to their unique health needs and goals. Within each monthly vitamin pack, customers receive 30 sachets containing their recommended vitamin and supplements in a dispenser for convenience. Each order also receives an informational booklet outlining each vitamin with its unique benefits, including any other relevant information such as directions of use and ingredients. Once consumers near to the end of the monthly vitamin box the next shipment is prepared, lining up perfectly for the next order.

Shipping is Australia wide (includes New Zealand and Singapore), domestic shipping is free with orders over $30 and can take anywhere between 1-8 days.

To learn more about Vitable, read our Nutritionist’s review of Vitable here.

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Most popular vitamin subscription in Sydney

Vitable has gained massive popularity, with it’s easy to follow buying process and health questionnaire, many consumers are opting to subscribe to their vitamin packs.

They boast personalisation, high quality and are proudly Australian. All products are created and shipped in Australia following rigorous Therapeutic Good Administration (TGA) and GMP standards. Within the monthly vitamin packs, customers will receive 30 sachets containing their recommended vitamins and supplements in a dispenser for consumer convenience. Each order also receives an informational booklet outlining each vitamin with its unique benefits, including any other relevant information such as directions of use and ingredients. Once consumers near to the end of the monthly vitamin box the next shipment is prepared, lining up perfectly for the next order.

Shipping is Australia wide (includes New Zealand and Singapore), domestic shipping is free with orders over $30 and can take anywhere between 1-8 days.

Popular vitamin subscriptions in other states

SWIISH vitamin subscriptions provide vitamins and supplements delivered to your door. The subscription renews according to your preference (monthly, bi-monthly, or quarterly), ensuring a hassle-free experience. Subscribers enjoy a 20% discount on every order and free shipping, all while simplifying their routine and eliminating the need to remember restocking, so they can savour the results.

The SWIISH vitamin range addresses various health concerns, including Hair & Metabolism, Sleep, and Immunity, to enhance and support your overall health. They ship Australia wide! 

JS Health vitamins are rigorously tested and employs premium-quality ingredients to craft vitamin formulas adhering to stringent quality standards set by both Australia and global authorities. These meticulously crafted formulas are designed to cater to specific health requirements.

Their one-a-day packs are not only convenient for daily use but also ideal for at-home, travel, or on-the-go consumption. Plus, the monthly subscription service simplifies the task of remembering to take your vitamins consistently, ensuring you never miss a day. JS Health delivers all over Australia.

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Cheapest vitamin subscription service

JSHealth offers the cheapest vitamin subscription in Australia, starting at 0.55c per serve and you can save 15% off your first order when you sign-up. JSHealth Vitamins test and use high-quality ingredients to create vitamin formulas that meet quality standards set by Australia, the USA, Europe and Britain. The formulas are expertly created and targeted to support specific health needs e.g. skin health or sleep. 

Vitable is the next cheapest subscription service in Australia. Their personalised vitamin packs start from just $1.00 per day, and for the first month spent with Vitable you can get 25% off.

To get started all you need to do is take Vitable’s simple quiz to get a daily vitamin pack tailored to your goals, lifestyle and diet. At the checkout apply WellHub’s exclusive code to receive 25% off site wide. 

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Do vitamins work?

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Yes, vitamins are essential nutrients that our bodies need to function properly, and they can have a positive impact on our health when taken in appropriate amounts. Vitamins help our bodies to perform many important functions, such as supporting our immune system, promoting healthy bones, and helping to produce energy.

However, the effectiveness of vitamins can vary depending on a variety of factors e.g. your age and diet. In some cases, people may not be getting enough of certain vitamins through their diet, which can lead to nutrient deficiencies and a range of health problems. In these cases, taking vitamin supplements can help to address these deficiencies and improve overall health however you must consult a trusted health professional before taking vitamins.

That being said, it’s important to note that taking excessive amounts of certain vitamins can be harmful to your health. It’s always important to follow recommended dosage guidelines and consult with a healthcare professional before taking any vitamin supplements.

In summary, while vitamins can be effective in promoting good health, it’s important to approach them with caution and to ensure that you’re taking them in appropriate amounts to avoid any potential risks or adverse effects.

Which vitamins and supplements are best for me?

Determining which vitamins and supplements are best for you requires a personalised approach that takes into consideration several factors such as your individual health needs, medical history, lifestyle, and any specific deficiencies or conditions you may have. Here are some steps you can take to choose what’s best for you:

  1. Assess your diet: Start by evaluating your current eating habits and nutritional intake. A balanced diet rich in fruits, vegetables, whole grains, lean proteins, and healthy fats should provide most of the essential nutrients your body needs. Keep track of your food choices and consider consulting a Nutritionist who can help you identify any nutrient gaps.

  2. Understand your specific needs: Certain life stages (e.g., pregnancy, older age), medical conditions, or dietary restrictions (e.g., vegan) may increase your need for specific nutrients. Identify any health concerns or conditions you have and research the nutrients that may support those areas.

  3. Get a professional evaluation: Make an appointment with a healthcare professional who can assess your overall health, review your medical history, and order any necessary blood tests to identify any nutrient deficiencies or imbalances. This will help determine if you require any specific supplements.

  4. Research reputable sources: Look for reliable sources of information such as government health websites, academic institutions, and well-established health organisations and experts in the field. These sources often provide evidence-based recommendations on vitamins and supplements. Be cautious of websites promoting unproven claims or products.

  5. Consider quality and safety: When choosing a supplement, opt for reputable brands that adhere to the Therapeutic Goods Administration(TGA), good manufacturing practices and have undergone third-party testing for quality and safety. 

  6. Avoid megadoses: While certain nutrients may be beneficial in higher amounts for specific conditions, excessive doses of vitamins or minerals can have adverse effects. Follow recommended dosages and be cautious of supplements promising unrealistic health benefits.

  7. Be mindful of interactions: Some supplements can interact with medications or other supplements, potentially leading to negative effects. Inform your healthcare professional about all the medications and supplements you’re taking to ensure there are no harmful interactions.

Remember, individual needs can vary, and what works for one person may not be suitable for another. Always prioritise a balanced diet as the primary source of nutrients, and use supplements to complement a healthy lifestyle when necessary.

What are the best vitamin subscription companies catering to Australia?

Vitable

Vitable is an Australian-owned vitamin subscription service that delivers personalised daily vitamin packs directly to your door. By completing a simple online quiz, Vitable tailors supplement recommendations to your unique health goals, lifestyle, and diet. Their products are free from GMOs, artificial additives, and preservatives, and are packaged in compostable materials, reflecting their commitment to sustainability. With flexible subscription options and the ability to adjust your vitamin pack as your needs change, Vitable offers a convenient and customised approach to supporting your health and wellbeing.

vitable australia
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Vitally

Vitally is a New Zealand based company which offers shipping globally. Vitally is attracting a lot of attention with it’s high quality, consumer-focused approach. The process is simple and quick from the start with an initial health quiz, confirmation of subscription allowing for add ons and customisation of recommended packs, followed by shipping confirmation – and voila! The most attractive components of Vitally are the recommendations are based on nutritionists and their promise to selection being made based on evidence based medicine. Vitally have also made customer-friendly touches that other services haven’t thought of including reminders being sent out to customers to take their daily vitamins.

Vitally Vitamins

Persona Nutrition

Persona is a US based company now offering shipping to Australia. They are proudly boastful of their doctor-approved recommendations. Again, like other services they follow a quiz-based start, followed with an approved subscription and delivering a monthly subscription of vitamins. They do promote a follow-up initiative with their attentive team of full-time nutritionists.

Due to their location they can take up to 30 days to deliver to Australia, which may not be suited for customers needing a quicker turnaround.

persona nutrition vitamins

Vitl

Vitl is a UK based company that offers vitamin subscription services based on a tailored recommendation suiting consumers needs. They stand a little bit differently in comparison to other custom vitamin subscriptions with their ‘Tailor-made supplements and at‑home nutrition tests’. Not only do they offer the very similar health quiz, coined as a ‘consultation’, they provide blood testing for vitamin analysis and DNA testing claiming to optimise health around genetic testings. The company utilises Nutritionists and Dieticians, along with other qualified professionals throughout the process. Like other companies, the recommended vitamins are placed into daily sachets based on their tailored recommendations at a monthly subscription.

They now cater to Australia with shipping taking up to 7-10 days, with 1 day dispatch allowance.

Pros & Cons of vitamin subscriptions

fruits and vitamins

Vitamin Pack Pros

  • Removes confusion - Vitamin subscription services can reduce customer overwhelm and confusion around trying to find the right supplements for health concerns.
  • Time efficiency - Vitamin subscription services are 100% online, which is time-efficient and convenient for consumers. Monthly packs are delivered to your door, with each dose of vitamins packaged in individual sachets for on-the-go daily use.
  • Kickstarts health journey - It is the perfect kickstart for health journeys for busy individuals that are time-poor or unsure where to start.
  • Cost saving - Vitamin subscriptions are price competitive in comparison to purchasing a singular vitamin product from a retailer. A monthly subscription can be purchased, with longer-term subscriptions becoming far more inexpensive than traditional purchases. This also allows for a variety of supplements to be prescribed making it more cost effective for consumers to have several vitamins.
  • Pressure Free - Subscriptions are flexible with no lock-in contracts, making sign-ups less demanding. Typically there are also pause options available allowing consumers to have a break from subscriptions until they are ready to continue

Vitamin Pack Cons

  • Generalised advice -  Vitamin recommendations are typically based on generalised advice and may not be 100% suitable for the individual and their circumstances. It's important to always consult with a healthcare professional before changing your diet or lifestyle choices especially if you have pre-existing medical conditions.
  • Over-prescribing -  Over-prescribing of vitamins or supplements may occur among services, and often can be encouraged by ‘add-on’ options.
  • Can be potentially harmful to misdirected consumers - Often there is no investigation into current medical conditions or medications upon signing up to vitamin services or further referral touch points which can be harmful to individuals mixing supplements with medications or underlying health issues.
  • Doesn’t encourage integrated health practices - It is important to always seek guidance with a health professional or doctor before making changes or introducing supplementations into your healthcare routine.
  • Lack of follow-up - On-going or follow-up questionnaires aren’t a typical procedure among vitamin subscription providers with no ongoing monitoring or suggestive tailoring of vitamin regimes where appropriate. This can be harmful if customers aren’t educated on proper usage of vitamins or supplements.

Key factors when comparing vitamin subscription companies

There are a few key factors to keep in mind when making comparisons between vitamin subscription services. The main comparative features to look out for include:

Cost & Value 

Is the number and quality of vitamins worthy in comparison to other vitamin subscription companies? Compare how many vitamins you are receiving in the sachets for the month’s course including cost of delivery and handling, and any other additional add-on costs before committing to a service. It’s all about bang for your buck!

Quality of vitamins

Is the vitamin provider using high-quality, credible ingredients? Are they TGA approved and do they conduct any third-party testing for quality and safety? Are the vitamins trustworthy? For example, check if vitamin brands are scientifically backed, if they are manufactured in Australia, if they are allergy-sensitive and so on.

The credibility of health professionals prescribing the vitamins

It’s important to understand if the service provider is using staff who have credibility in nutrient prescription i.e. clinical Nutritionists, Naturopaths and Dieticians. Exploration into the level of qualification is important to determine the legitimacy of recommendations i.e. university qualified and registered practitioners.

Delivery and processing times

Compare the handling time for preparing the vitamin packs and on top of that, estimate the time allowances for shipping. Handling times on top of delivery can often contribute to a much longer expected delivery time and can impact compliance when choosing a recurring monthly subscription.

Many popular providers are U.S and U.K based which equates to even longer handling and shipping times.

Vitamin Subscription FAQs

B Complexes are often a go-to recommendation due to their potential benefits surrounding improving the severity of stress, mood and energy complaints. B Complex typically include all 8 B vitamins and these vitamins play an important role in energy production, transforming the food we eat into usable forms of energy (Kennedy 2016).

The antioxidant vitamin C plays a role in mood, stress, fatigue and mental health conditions (Oliveria, 2015). As well as selenium which participates in bodily processes such as thyroid function and metabolism (Ventura, Melo 2017). Selenium helps fight oxidative stress and research suggests it may play a role in preventing cardiovascular disease and mental decline (Santos et al. 2014).

Vitamins are indicated in individualised circumstances, and should only be sought out with guidance from a health professional.

Magnesium is an essential mineral involved in over 600 enzymatic reactions in the body and is linked to several potential health benefits including potentially improving sleep quality. Studies have concluded participants have experienced more restful and deeper sleep when supplementing with magnesium (Baaij et al 2015).

 

Tart Cherry has also received attention for its potential benefits in improving sleep quality. Tart Cherry contains the hormone melatonin, which is known for its sleep-promoting benefit, which may assist those with trouble falling asleep, maintaining sleep and sleep depth quality (Zeng et al 2014).

 

Omega 3 and Vitamin D are both essential in the regulation of serotonin which plays a part in sleep regulation. Vitamin D in particular correlates with improving sleep quality and efficiency in those with interruptive sleep (St-Onge et al 2016).

 

Vitamins are indicated in individualised circumstances, and should only be sought out with guidance from a health professional.

The beauty of the vitamin subscription services is the process of picking vitamins is done for you – so you can sit back and relax! Once you’ve completed the health quiz, vitamins will be suggested to suit your health goals and are shipped out to arrive right to your doorstep. If for any reason you wish to remove or add vitamins at your own accord, there are options to do this through the process.

As seen within the pros and cons list mentioned above, several factors suggest the worth of vitamin subscriptions whether it be for convenience, removing the stress around shopping for vitamins or simply just maintaining health and wellbeing. 

 

Vitamins are indicated in individualised circumstances, and should only be sought out with guidance from a health professional.

The most popular vitamin subscription in Australia at this stage is Vitable. They have received many positive feedback and reviews creating fast popularity in the vitamin subscription market. 

Vitable is manufactured in Australia and claims its vitamins are 100% backed by science, contain no nasties, are non-GMO and is considerate around those with allergies and dietary restrictions. Their subscription platform is easy to use and fast making for a seamless shopping experience with fast ordering capabilities.

It is not compulsory to complete the order or continue with all suggestions. If you are unsure of the options, speak to a provider or a trusted health professional before continuing with orders. 

 

B(more) have the option to speak with an onsite naturopath. It is encouraged to utilise this service if you are unsure with proceeding, you can chat online using an e-messenger service through the website or you can call the team directly.

B(mores) allow for independent ordering; this can be arranged as well as or away from the recommended vitamin packs.

Vitable can add vitamins to your pack as an additional. Consumers can search their health goal categories such as hair, nails, skin, energy and allocate their vitamins to their prescribed pack.

Vitally is similar to Vitable in the sense that you can add your vitamin of choice to your pack.

Original Vitamins also allows you to customise your own blends and shop their pre-blends.

The fluorescent yellow color of urine after taking certain vitamins is often due to the presence of excess riboflavin (vitamin B2) in the body. Riboflavin is a water-soluble vitamin that is naturally fluorescent and can give a bright yellow color to urine when it is present in large amounts.

When you consume a vitamin B complex supplement or a multivitamin that contains riboflavin, your body absorbs the necessary amount for its functions, and any excess is excreted through urine. Since riboflavin is not stored in large quantities in the body, the excess is quickly eliminated, resulting in the vibrant yellow color.

It’s worth noting that the fluorescent yellow urine colour is harmless and does not indicate a health concern.

Safety is a common concern when it comes to vitamins and supplements. In general, when used appropriately and in recommended doses, most vitamins and supplements are considered safe for the average healthy individual. However, it’s important to choose reputable brands that adhere to good manufacturing practices and undergo third-party testing for quality and safety. Additionally, certain individuals, such as those with specific medical conditions or taking certain medications, may have unique considerations or interactions to be aware of. Consulting with a healthcare professional can help ensure the safe and appropriate use of vitamins and supplements based on your individual circumstances.

Some individuals may wonder if taking vitamins alone can substitute for a healthy diet. However, it’s important to note that vitamins and supplements are intended to supplement, not replace, a nutritious diet. Whole foods contain a wide range of nutrients, including fiber, phytochemicals, and other beneficial compounds that cannot be replicated by supplements alone. Therefore, it’s essential to prioritise a balanced diet as the primary source of nutrients and consider supplements as a complementary measure when necessary.

de Baaij JH, Hoenderop JG, Bindels RJ. Magnesium in Man: Implications for Health and Disease. Physiological Reviews. 2015;95(1):1-46.

de Oliveira IJ, de Souza VV, Motta V, Da-Silva SL. Effects of Oral Vitamin C Supplementation on Anxiety in Students: A Double-Blind, Randomized, Placebo-Controlled Trial. Pak J Biol Sci. 2015 Jan;18(1):11-8. doi: 10.3923/pjbs.2015.11.18. PMID: 26353411.

Kennedy DO. B Vitamins and the Brain: Mechanisms, Dose and Efficacy–A Review. Nutrients. 2016 Jan 27;8(2):68. doi: 10.3390/nu8020068. PMID: 26828517; PMCID: PMC4772032.

St-Onge MP, Mikic A, Pietrolungo CE. Effects of Diet on Sleep Quality. Adv Nutr. 2016 Sep 15;7(5):938-49. doi: 10.3945/an.116.012336. PMID: 27633109; PMCID: PMC5015038.

Ventura M, Melo M, Carrilho F. Selenium and Thyroid Disease: From Pathophysiology to Treatment. Int J Endocrinol. 2017;2017:1297658. doi: 10.1155/2017/1297658. Epub 2017 Jan 31. PMID: 28255299; PMCID: PMC5307254.

Search and compare wellness and health delivery services in Australia including meal kits, ready to eat meal delivery, vitamin subscriptions and much more at Wellhub. All content and information on this site is provided by qualified Australian nutritionists to ensure accurate representation of all products reviewed. Learn more about our expert team here.