A meal delivery service is a service where customers can order fresh or frozen ready to eat meals directly to their homes. Customers can choose a service that meets their preferences by flavour, quantity, portions, dietary restrictions, location and cost. Meals are prepared in bulk which lowers premiums for consumers and individually pre-portioned and packed. This eliminates the cooking and preparation time out of meals leaving customers to simply heat meals and enjoy.

Meal Kits are often cheaper by serve in comparison to a prepared meal service this can be equated to a few reasons such as:

• Ingredients are sourced in bulk by suppliers
• The consumer receives pre portioned amounts of ingredients eliminating waste potential
• They don’t supply staple ingredients such as oils, egg, butter etc.
• Some providers such as dinnerly have reduced waste and packaging including recipe cards allowing the consumer to download it online
• Recipes have been simplified meaning recipe ingredients are kept to a minimum.